If your website is brand new and it is your first time to actually use a website in order to attract customers, you will eventually realize that setting up a website and bringing awareness of the website’s existence to other people are not the only things that you are supposed to do. In fact, your website is only one of thousands of websites which may supply the same products that meet the wants and needs of your customers. So, how do you compete against them?
In search engines such as Google, your website will appear in a search results list. This list is generated when a person types in a keyword on the search engine which initiates a search for websites that use that keyword. Normally, people would browse the first page of this results list, and would not check the next pages except for instances when the thing they are looking for is not found on the first page (which in itself does not happen that often).
When your website does not appear on the first page of a search engine results list that can be problematic. This can mean that people are not viewing your website.
If you want your website to be successful, you have to find a way to move it up on the search results list, until it reaches the first page and hence it reaches the awareness of the targeted customer. This process is called search engine optimization, or SEO.
SEO may seem like something that only the most knowledgeable about computer and technology can understand. For the most part, we often think that we should just leave the knowledge about SEO to the experts. However, with competition in the online market being actually much stronger on most occasions than in the real world, with hundreds upon hundreds of companies competing to get the attention of potential customers by launching websites, what a business owner can get from knowing how to deal with SEO can be significant.
There are many SEO elements which you need to learn in order to get a grasp of how this can help you be successful in promoting your website on the Internet. We are going to look at some of the basic things which you can do yourself without the help of an SEO professional in order for your website’s SEO to have a great start.
• The Basics:
The most important elements in SEO exist within the confines of your own website. As we go along, you will be hearing a lot about link building, a primary component in SEO. This component cannot be achieved properly and will not be that effective if your website does not stand with a good on-site search optimization. These on-site search optimization elements must appear on all of your website’s web pages, especially the homepage.
Search engine optimization heavily relies on the use of keywords, which is one of the key SEO elements. The golden rule that you have to apply to yourself and to your actions in SEO is to never overdo anything. For instance, when you are creating content for your website, you should not stuff it with too much keywords. Search engines such as Google have very tight securities and are quick to penalize website owners they find to be stuffing their websites with keywords in order to boost their chances of reaching the first search results page. Therefore, always remember to keep things simple. For every page, the rule is to have not more than three copies of the keyword.
o Title Tags:
Each page of your website must be equipped with a title tag, which will tell the search engines about the content of that page. A title tag usually has a maximum of seventy characters, and may include keywords or brand names which relate specifically to what that page is about. The tag is located between the <HEAD> </HEAD> tags on top of the page’s HTML code.
o Meta Description:
Although the contribution of Meta descriptions with regard to search engine optimization is still debatable, this is still a considered as a primary component in any website. A Meta description provides further information concerning the contents of a specific web page. This is normally written with a human audience in mind, since this description appears in search results.
o Internal Links:
Link building is not just about building links between your website and an external website. Internally connecting one part of your website to its other parts by building links helps search engines find out more about the contents of your website.
o Bold Text:
Although you should not do this liberally, putting bold words in the paragraphs within each page of your website helps attract the attention of readers.
Of course, publishing new content for your website is important if you want customer interest towards your website to continue indefinitely. Content not only benefits the readers of your website, but it also benefits the search engines. When you have more content in your website, the chances are that you will have a lot of visitors to your website.
The most important thing when creating content is maintaining high quality. Quality content includes many different elements such as industry articles, infographics, blog posts, tutorials or how to guides, podcasts, and videos.
Although creating quality content for your website takes a lot of time and effort, in the end, it is all worth it. Interest in your website will be high, and search engines will be encouraged to promote your website more in search engine results lists. The best way to begin putting up quality content for your website is to simply write a blog post, and continue updating it at regular intervals, such as every Wednesday or every other day.